top of page

To bring Gen Z on board with Flaming Hot Fandom, the customer experience team led front-end innovative research into consumer culture and user generated content to restructure the brand into Halo status, developing new packaging and consumer engagement strategies that drove a wave a international conversion. 

​

The team drove narratives to customer and marketing teams to adopt more flaming hot engagement across delivery and away from home foodservice options.

​

In a 2024 pole, 47% of Gen Z said they "love" Flaming Hot products.

flaming box.png
bottom of page