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ASHTON BLOUNT
BRAND RENOVATION
Catching up with the Cult
To bring Gen Z on board with Flaming Hot Fandom, the customer experience team led front-end innovative research into consumer culture and user generated content to restructure the brand into Halo status, developing new packaging and consumer engagement strategies that drove a wave a international conversion.
The team drove narratives to customer and marketing teams to adopt more flaming hot engagement across delivery and away from home foodservice options.
In a 2024 Frito-Lay pole, 47% of Gen Z said they "love" Flaming Hot
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