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2023-Present
CENTRUM
Global Brand Re-design & Product Innovation
Global Brand Director - Pfizer
2021
PEPSI / PAPA JOHNS
UI/UX & Packaging Design to increase basket size
Design Director - PepsiCo
CHEETOS / SIX FLAGS
Market Entry Strategy & Retail Experience
2020
DORITOS / STATIUM PARTNERS
Quick service restaurant rollout for stadium & sports
2018
MACY'S
Flower show Brand Experience at New York City Flagship
Standard Transmission Prod.
2017
Christmas Windows at New York City Flagship
2013
MAIRE CLAIRE CHINA
Art Direction for Editorial Campaign
24 Seven Creative
2025
NOA BOTANICALS
Brand, Packaging Design & Flagship Retail Experience
Independent
2021-2022
FLAMING HOT
UGC Engagement Strategy - Gen Z Focus
2022
PEPSI NITRO / CAESAR'S
Flagship Brand Experience at Caesars Las Vegas
PEPSI / LITTLE CAESAR'S
UI/UX Re-design to increase basket size
LIFE WTR / AIRPORT PARTNERS
Retail Design for rollout of airport hydration lounges
PEPSI / VAIL RESORTS
Retail Activation rollout for Hospitality Portfolio
PROJECT RUNWAY
Guest Consultant on Brand Experience Challenge
CLINIQUE
Pop-up Store in New York City launching Brand ID collection
2019
DURACELL
Christmas retail experience for battery brand
ADIDAS
Window Design for new product launch
2016
ALEX WANG
Brand Experience event for New York Fashion Week
2014
NINTENDO
Art Direction of Ad campaign for new skate boarding game
2010
NEW YORK LOTTERY
Art Direction for "Sweet Millions" Ad Campaign
2009
ABSOLUT VODKA
Art Direction for "exceptional drinks" Ad Campaign
2008
RENZO PIANO
Design of Exhibits Explaining Climate Change
Lexington Design
2007
THE SIMPSONS RIDE
Design of Park Experience and Ride Theming
